BMP HERO! Scene 1: “Bees, Buffers, and Bourbon”

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December 16, 2020 1-3:00 pm         

Gina D. Rizzi, President of ARCUS Marketing Group and Radius Sports Group, San Francisco, California

Yes, that’s right – these three things have something in common. BMPs! Another BMP talk? C’mon, we’ve been talking about this stuff for years now. True. And it matters. It makes a difference for our courses, our industry, our communities and the environment. But this talk, well, it’s different.

This installment of BMP HERO!Bees, Buffers, and Bourbon shows why this effort is so critical – not only for golf course operations and environmental stewardship, but also for community and government relations. By the end of 2020, all 50 U.S. states will have published BMP guides. Superintendents have an opportunity to build on the national and state efforts, now at the facility-level.

While superintendents are being good environmental stewards and working toward optimal performance standards, green roofs and urban gardens are gaining recognition worldwide for the community value they provide – golf course superintendents play a leading role within this story. Golf courses positively impact communities through providing ecosystem services like pollinator and wildlife habitats, stormwater management, and reduction in the urban heat island effect. We will explore the current needs across our communities that the industry helps address through effective BMP adoption, communication and engagement.

And the Bourbon? Not just a catchy title … what a BMP story! For added fun, we will take a quick stroll down the bourbon trail correlating key BMPs that make a whiskey a bourbon and why these are crucial for quality, credibility and continuity. Assuming many of you will be in the comfort of your own home, tastings are at your discretion.

Expect an enjoyable, entertaining, and educational session.

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GCSAA Credits: .20BIGGA Credits: 2Pesticide Credits for these states:
FL: 2, MA: 2, MD: 4,
VA: ✔, DC: 2,
CANADA IPM Pts: 1.25
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Gina Rizzi, President of ARCUS Marketing Group and Radius Sports Group, is a speaker and passionate advocate for helping organizations drive innovation and financial performance while positively impacting society and the environment. Founded in 2010, ARCUS drives marketing strategy, sports marketing, media and corporate social responsibility initiatives for Fortune 500 companies. Radius, a wholly-owned subsidiary, provides sustainability consulting within golf and sports, including BMP development with GCSAA state chapters and facilities.

Gina received her M.B.A., Cum Laude, from the University of Notre Dame, B.A. Advertising, High Honors, from Michigan State, Certificates in GRI Sustainability Reporting Standards, Sustainable Energy Management from Presidio Graduate School, and Sustainability Best Practices from the Global Business Travel Association. She is a member of the U.S. Green Building Council, WE ARE GOLF Diversity Task Force, and a GCSAA affiliate member.

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