December 2, 2020 1-3:00 pm
Gina Rizzi, President of ARCUS Marketing Group and Radius Sports Group, San Francisco, California
What makes someone a badass leader? It is not being uncompromising or intimidating. It is operating with passion and living authentically. Red-hot, badass leadership is stoked by purpose, compassion, and authenticity. The question is how do we ignite these qualities within ourselves? And within our teams?
Each year 70,000 strangers travel across the globe to Black Rock City, Nevada, to erect a fully autonomous, off-the-grid temporary city – using pure ingenuity, imagination and collaboration. This is Burning Man. And it sets the bar for creating community under extreme conditions.
This global cultural movement imparts dramatic personal growth, inspiration and a sense of humanity based on 10 guiding principles: Radical Inclusion, Gifting, Decommodification, Radical Self-Reliance, Radical Self-Expression, Communal Effort, Civic Responsibility, Leaving No Trace, Participation and Immediacy.
This seminar demonstrates how these 10 principles can be applied in the workplace to spark authenticity, collaboration and innovation. Building on “You Know You’re a Badass – What does Everyone Else See? And Why Does it Matter?” presented at the Golf Industry Show and state conferences nationwide – Badass Leadership! brings the authentic fire and flair of Burning Man to the virtual classroom.
Especially in a year like 2020, it’s time to harness the power within toward greater self-awareness and positive relationships with others in order to lead like a Badass to generate empowerment and drive productivity.
![]() | ![]() | ![]() |
| GCSAA Credits: .20 | BIGGA Credits: 2 | Pesticide Credits for these states: |
| MD: 4, DC: 2 |

Gina Rizzi, President of ARCUS Marketing Group and Radius Sports Group, is a speaker and passionate advocate for helping organizations drive innovation and financial performance while positively impacting society and the environment. Founded in 2010, ARCUS drives marketing strategy, sports marketing, media and corporate social responsibility initiatives for Fortune 500 companies. Radius, a wholly-owned subsidiary, provides sustainability consulting within golf and sports, including BMP development with GCSAA state chapters and facilities.
Gina received her M.B.A., Cum Laude, from the University of Notre Dame, B.A. Advertising, High Honors, from Michigan State, Certificates in GRI Sustainability Reporting Standards, Sustainable Energy Management from Presidio Graduate School, and Sustainability Best Practices from the Global Business Travel Association. She is a member of the U.S. Green Building Council, WE ARE GOLF Diversity Task Force, and a GCSAA affiliate member.


